A funded AI transformation for your SME.

Strategy with a project plan, change management and execution - not just software. For established Singapore SMEs, $10M+ revenue. EDGE grant-eligible, fixed fee, no build commitment.
AI to Win - a funded AI transformation for Singapore SMEs
AI to Win - a funded AI transformation for Singapore SMEs
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Scaling-Up! AI to Win™ is a structured advisory service that takes an established SME from “we should probably do something about AI” to a funded, scoped, change-managed AI programme – combining AI strategy, business transformation, Singapore grant navigation and execution support in a single engagement, rather than buying software and hoping the business reshapes itself around it.

Quick answer: AI to Win™ is a two-tier engagement – a 2-3 week AI Readiness Assessment that scores where you are and prices your grant stack, leading into a 6-9 month AI to Win™ Suite that covers strategy, business case, change management and execution. A S$125K programme typically nets ~S$55.5K after grants, subject to eligibility and approval.

Everyone is talking about AI. Almost nobody has a plan for it.

Here is what I see across established SMEs right now. Your competitors are announcing AI initiatives. Your team is asking what your position is. And you genuinely cannot tell whether they are ahead of you or just louder than you.

Meanwhile the funding that would pay for most of this sits behind a maze – EDGE, PSG, SFEC, CTC, EIS – each with its own rules, caps and deadlines.

So the two credible options both feel wrong. An IT vendor will sell you a tool. A Big-4 firm will sell you a deck at S$500K. Neither one changes how your business actually runs.

The result is a plateau you cannot explain: everyone is working hard, nothing is compounding.

AI Readiness Assessment for Singapore SMEs

Start with the small door.

You do not commit to a transformation. You commit to finding out whether one is worth doing - and what it would actually cost you after grants.

Start Here

AI Readiness Assessment

START HERE · Tier 1 · 2-3 weeks · Fixed fee · EDGE-eligible

In 2-3 weeks you’ll know your exact grant stack, your after-grant cost, and which of the 10 stages you actually need – before you commit a dollar to building anything.

  • A scored readiness verdict across your operating model
  • Your exact grant stack – and your real after-grant cost
  • Which of the 10 stages you actually need (most SMEs do not need all of them)
  • A costed recommendation you can act on, or walk away from

The AI to Win™ Suite

Tier 2 · 6-9 months · Where the Assessment leads

The full programme – only if the Assessment says it is worth it.

  • AI strategy anchored in Playing to Win™ – decide where to play before you build
  • Business case, operating-model redesign and data foundations
  • Change management and communication – the part vendors skip
  • Execution support through delivery, not a handover deck

Ten stages. You will not need all ten.

This is the full lifecycle. The Assessment tells you which stages your business actually needs - and which you can skip. Deciding where to play comes before building anything.
1Assess
A scored readiness verdict and your grant stack.
2Discover
Where AI could move your P&L, mapped to real workflows.
3Prioritise
A ranked shortlist by value and feasibility, not novelty.
4Decide
The Where to Play / How to Win call, signed off by your leadership team.
5Model
The business case and after-grant cost, before commitment.
6Analyse
Build vs buy vs partner, with the vendor question answered honestly.
7Scope
A costed project plan your grant application can stand on.
8Change
The communication and adoption plan. The stage vendors skip.
9Data
The foundations that decide whether any of this works.
10Redesign
The operating model that holds the change after we leave.

Not sure where you would start? The Assessment tells you.

A S$125K programme. About S$55.5K out of pocket.

This is the block that changes the conversation from “too expensive” to “I cannot afford to wait.” The grants already exist. They are stackable. Most SMEs never assemble them because nobody shows them how the pieces fit.

The table below shows an example of a S$125,000 engagement – illustrative, not a quote. The Assessment prices your actual stack.

GrantQualifying SpendSupport %You SaveYour Cost After Grants
EDGE – consultingS$100,00050%S$50,000S$50,000
SFECS$10,00090%S$9,000S$1,000
CTCS$15,00070%S$10,500S$4,500
TotalS$125,000–S$69,500~S$55,500

Grant landscape – current as of September 2026

  • SFEC credits expire 30 Nov 2026.
  • EDG, PSG and MRA close to new applications on 29 Sep 2026; from 30 Sep 2026, support is under the new EDGE Grant (up to 50% for SME consulting, capped S$100,000 total grant per year).
  • EIS may further reduce qualifying self-funded spend (YA window applies).

All figures illustrative, not a quote. Every grant is subject to eligibility and approval; approval is not guaranteed. No work may commence before an EDGE Letter of Offer is issued.

Inside a S$125K engagement

Every engagement is scoped to your business, so treat this as illustrative – a sample of what a S$125,000 programme typically includes. In practice it’s a tailored mix of the 10 stages above, funded across the grant lines. We deliver the EDGE consulting and CTC training directly; SFEC offsets SSG-approved training. More than the parts list, what it leaves you with: a business that runs AI with clarity, capacity you didn’t have before, and roles that scale without adding headcount.

AI Strategy, Business Case & Execution

Funded by: EDGE · S$100,000 spend → S$50,000 offset

  • AI opportunity audit – where AI moves your P&L, mapped to real workflows
  • AI strategy anchored in Playing to Win™
  • Prioritised roadmap + a costed, grant-ready project plan
  • Operating-model redesign + data-foundations assessment
  • Role and job redesign around AI, with new SOPs and workflows
  • Change management & communication plan
  • Execution support through delivery – not a handover deck

Why it matters: your leadership team walks away with one agreed plan – and knows exactly where AI moves your P&L, and in what order.

Leadership & Manager AI Training

SFEC offsets up to 90% on SSG-approved (SFEC-eligible) training.

  • AI-literacy training for your leadership team and managers
  • Hands-on enablement on the specific tools your roadmap selects

Why it matters: managers who lead AI adoption instead of quietly resisting it.

Team Upskilling + Company Training Committee

Funded by: CTC · S$15,000 spend → S$10,500 offset

  • Set up and activate your Company Training Committee
  • Capability development built on the 70-20-10 model – most learning (70%) comes from doing the work itself, 20% from coaching and peers, and 10% from formal training
  • Structured upskilling for the wider workforce whose roles AI touches
  • A regular cadence where your people come together to demonstrate what they’ve learnt

Why it matters: a workforce that actually adopts the tools – not expensive shelf-ware nobody uses.

Sample role redesigns

A few examples of how roles change:

Role todayRedesigned around AI
Customer-service rep→AI handles tier-1 queries; the person moves to retention and customer success
Sales admin / order processing→AI automates quoting and data entry; the role shifts to revenue operations and pipeline analytics
Accounts Payable Executive→AI automates invoice processing; the role becomes a finance analyst
Marketing executive→AI drafts the content; the person curates and runs strategy

The net effect: more capacity without more hires, faster decisions, and a team that runs AI – not the other way around.

Illustrative only. Your scope, the grant lines, and the roles will differ – and all support is subject to eligibility and approval.

Strategy with a project plan - not just software.

Four things have to be true for AI to land in an established SME.

Strategy
The strategy.
Business Transformation
The transformation around it.
Grant Navigation
Someone who can navigate the grants.
Execution
Execution that survives contact with your team.

Most providers do one.

IT and AI-product firms build the tool. They cannot change the business around it.
Big-4 firms do the strategy. They start at S$500K.
Grant writers get you the funding. They cannot deliver the work.
We do all four - at an SME price point.
Outcomes › Delivered

37+
Businesses Grown and Scaled

S$249M+
Growth Revenue Unlocked

150+
Strategy & Advisory sessions annually

9,000+
Lives Impacted since 2019

Enterprise Singapore-recognised management consultant, qualified to support SMEs on EDG/EDGE grant-eligible consultancy. Our consultants hold SAC-accredited certifications recognised by Enterprise Singapore.

We paid for this lesson ourselves.

"We hired an AI vendor for a pilot. We put real money and real months into it. It did not deliver - and the reason was not the technology. They were an AI product company. We needed strategy, process and change management. Nobody was doing that part. So we built it.''
Moonshi MohsenRuddinFounder, Scaling-Up! Ventures

That pilot cost us about S$19,000 – around S$13,000 to the vendor, the rest our own team’s time – before we accepted it wasn’t going to work.

The five things people ask me.

#1
We're too busy for this right now.

That is precisely why the Assessment is 2-3 weeks and not six months. It is designed to fit around a leadership team that already has a day job. You get a verdict and a costed recommendation – then you decide whether to spend real time on it.

#2
We don't know enough about AI to start.

Nobody starting an assessment does. That is what it is for. You do not need an AI opinion – you need someone to tell you where AI would actually move your P&L, and where it would not.

#3
It's too expensive.

After grants, the AI Readiness Assessment is a fixed fee of S$8,000-12,000 – roughly S$4,000-6,000 after support. The full AI to Win™ Suite, a ~S$125,000 programme, comes to about S$55,500 after stacked grants (illustrative; subject to eligibility and approval). Book a call and we’ll price your actual stack.

#4
We already have an IT team and a vendor.

Good – keep them. They implement tools. We do the strategy, the business case, the change management and the operating model those tools have to land inside. That is a different job. We have watched it fail from the inside – which is exactly why the Assessment starts there.

#5
We'll wait and see.

That is a legitimate position – but the funding is not waiting. SFEC credits expire 30 Nov 2026, and EDG, PSG and MRA close to new applications on 29 Sep 2026 – replaced by the new EDGE Grant from 30 Sep 2026. Waiting is a decision to pay more later. The Assessment tells you what waiting actually costs you.