# Scaling-Up! Ventures

> Singapore-based strategy consulting firm helping SME leaders re:Imagine™, re:Design™, and re:Energise™ their businesses for sustainable growth using the proprietary Playing to Win™ framework. 37+ SMEs grown and scaled · S$249M+ in growth revenue unlocked · 150+ strategy and advisory sessions annually · 9,000+ lives impacted since 2019 · 7+ years facilitating growth.

We work with established SMEs in Singapore and Southeast Asia: 10+ years in business, S$5M-S$50M revenue, 20-100 employees, ready to scale. Our promise: Clarity that drives Growth! Outcomes delivered every 90 days through Playing to Win™ Strategy-to-Execution.

## About

- [About Moonshi MohsenRuddin](https://scalingupventures.com/about-moonshi/): Founder of Scaling-Up! Ventures. Strategy practitioner with 7+ years facilitating growth across 37+ SMEs in Singapore and SEA. Affiliate Faculty at Singapore Management University (2023), teaching Strategy, Strategic Thinking, and Strategy Execution. 3X founder, 1 IPO exit, 2 acquisitions. Past CEO who scaled CommGate from 12 to 98 employees serving 1,000+ SMEs and MNCs including Alibaba, Facebook, IBM, and DBS Bank.
- [About Scaling-Up! Ventures](https://scalingupventures.com/about/): Strategy, innovation, growth, and service design consultancy founded in 2018. Headquartered in Singapore, serving SMEs across Southeast Asia.
- [About the Playing to Win™ framework](https://scalingupventures.com/about-playing-to-win/): Our flagship Strategy-to-Execution framework, anchored in five strategic choices.

## Services

- [Business re:Imagine™](https://scalingupventures.com/business-reimagine/): Phase 1 of our engagement. Challenge assumptions, surface blind spots, and reframe the business. Outcome: a clear Winning Aspiration and Where-to-Play decision in 90 days.
- [Organisation re:Design™](https://scalingupventures.com/organisation-redesign/): Phase 2. Redesign the operating model, structure, and accountability so the organisation can execute the new strategy without the founder as bottleneck.
- [People re:Energise™](https://scalingupventures.com/people-reenergise/): Phase 3. Activate people, culture, and rhythms of execution so the leadership team can run the business without daily founder involvement.
- [Growth Culture Design™](https://scalingupventures.com/growth-culture-design/): Cultural architecture process. Translate values and behaviours into operational systems that scale.
- [Science of Sales™](https://scalingupventures.com/science-of-sales/): Sales methodology and 3-day + 90-day coaching format. Trained 1,200+ sales professionals; clients see 2X-5X pipeline growth in 180 days.
- [Plan to Win™](https://scalingupventures.com/plan-to-win/): 90-day planning and execution cycle. The operating cadence that turns strategy into shipped outcomes every quarter.
- [Playing to Win™ Masterclass](https://scalingupventures.com/playing-to-win-masterclass/): Open masterclass teaching the five strategic choices to SME founders and leadership teams.

## Frameworks

- **Playing to Win™** — Flagship Strategy-to-Execution framework. Five strategic choices: Winning Aspirations · Where to Play · How to Win · Capabilities Required · Management Systems.
- **re:Imagine™ → re:Align™ → re:Design™ → re:Energise™** — Our four-phase engagement arc. Reimagine the business, align leadership, redesign the organisation, energise the people.
- **Plan to Win™** — 90-day planning and execution cycle.
- **Science of Sales™** — Sales methodology grounded in buyer behaviour research.
- **Growth Culture Design™** — Cultural architecture process.
- **Scaling-Up! P.A.P.E.R. Framework** — Internal framework for sequencing strategic priorities.
- **Science of Delegation** — Delegation methodology for SME founders.

## Case studies

Real, named SME transformations from our engagement portfolio:

- **TADA (Antonius Taufan)** — Scaled 6× to US$18M revenue using Playing to Win™ Strategy-to-Execution.
- **Eyesight (Tong)** — Case study URL pending.
- **Leads Global (Foo)** — 4× productivity improvement through Organisation re:Design™.
- **Nanyang Tech (Oh Kwang Leong)** — 40% revenue growth in 8 months via Plan to Win™ 90-day cycles.
- **Bugg Design** — Case study URL pending.

## Media features

- [DBS BusinessClass — "Lost and Founded Series: Moonshi Mohsenruddin"](https://www.dbs.com.sg/sme/businessclass/articles/sme-stories/moonshi-lost-and-founded-untold-entrepreneur-stories.page)
- [AsiaBizToday — "Successful Businesses Can Help Eliminate Poverty"](https://www.asiabiztoday.com/2017/01/04/successful-businesses-can-help-eliminate-poverty-moonshi-mohsenruddin/)
- [Stanford Technology Ventures Program — "When to Say 'No' to Elon Musk"](https://stvp.stanford.edu/blog/when-to-say-no-to-elon-musk)
- [Mediacorp — "Recession Heroes E1: The Good Fight"](https://www.mewatch.sg/watch/Recession-Heroes-E1-The-Good-Fight-41125)
- Full archive: [Media Features](https://scalingupventures.com/media-features/)

## Contact

- [Apply to work with us](https://scalingupventures.com/apply/) — for established SMEs: 10+ years in business, S$5M-S$50M revenue, 20-100 employees, ready to scale.
- [LinkedIn — Moonshi MohsenRuddin (Founder)](https://sg.linkedin.com/in/moonshi/)
- [LinkedIn — Scaling-Up! Ventures (Company)](https://sg.linkedin.com/company/scalingup-ventures)
- Office: 190 Clemenceau Avenue, #06-08, Singapore 239924

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Last updated: 2026-05-06